Janelle Rodriguez
Multimedia Content Producer | Photographer & Videographer | Content Editor
Creative professional with 15+ years of experience producing photography, video, and digital media content for brands, institutions, and social platforms. Skilled in short-form vertical storytelling, Reels editing styles, brand storytelling, and creative media production. Experienced in developing content packages and social media visuals that support marketing, audience engagement, and visual communications initiatives.
Professional Experience
Photographer & Videographer
Wellin Museum of Art at Hamilton College | Contract
2014 – Present | Clinton, NY
Produce photography and video content documenting exhibitions, artist collaborations, educational programming, and gallery events.
Edited short-form promotional and documentary-style video content optimized for social media and audience engagement.
Capture documentary-style visual storytelling featuring artists, faculty, students, and museum staff.
Create branded visual assets for publications, marketing campaigns, and social media platforms.
Edit video content using Adobe Premiere Pro and After Effects.
Collaborate with museum leadership and creative teams to support institutional communications and audience engagement
Lead Photographer & Creative Director
Janelle Rodriguez Photography | Self-Employed
2009 – 2024 | Utica, NY
Founded and managed a successful photography business specializing in weddings, portraiture, and lifestyle branding.
Directed and produced visual content for clients across events, portrait sessions, and commercial projects.
Managed client communications, scheduling, contracts, timelines, and creative deliverables.
Led and trained second photographers and assistants during high-volume events and productions.
Created visual and video content tailored for social media platforms, including short-form storytelling and promotional content.
Developed social media and digital marketing strategies to increase brand visibility and client engagement.
Edited and delivered high-quality photo assets using Adobe Lightroom and Photoshop.
Designed promotional and print materials using Illustrator and InDesign.
Education
The New England Institute of Art
Bachelor of Arts (B.A.), Graphic Design
Skills
• Multimedia Content Production
• Video Editing
• Short-Form Vertical Storytelling
• Reels Editing Styles
• Social Media Content
• Photography
• Videography
• Adobe Premiere Pro
• Adobe Lightroom
• Adobe Photoshop
• Adobe After Effects
• Adobe Illustrator
• Adobe InDesign
• Digital Marketing
• Branding
• Creative Direction
• Small Business Management